Take Back the Night Events and Fundraising
I’m an active supporter of the organization Take Back the Night, and I’ve recently purchased some glow sticks from Glow Granny to use at a Take Back the Night rally. I’m writing this in hopes that this might inspire other people to organize their own events, and hopefully use Glow Granny’s glow products to great success as I did. But even if you are not the one organizing the event there is still a great opportunity to take glow sticks to it and “sell” them for donations for this, or other closely related causes such as rape crisis centers. If you’re familiar with take back the night then you probably already know that we hold candlelight vigils, marches, or rallies, often during the evening hours. This makes them easy events to offer glow sticks at, either in place of candles or just as a fundraising tool. Here are some ideas I have on how glow products can be used at these events, to not only raise money, but also to raise awareness.
The first thing to do of course is to buy the glow products you’ll be using in the event. I tend to lean towards the glow sticks, since they seem more representative of the traditional candle, but the other glow products such as the bracelets are options as well. The next thing to do is to arrive at the event early, hopefully before people start showing up, and try to locate a point that most people will be passing by (the sidewalk near the closest parking lot for example). Then you just setup there and wait for the people to arrive.
When it comes to the actual fundraising part there are a few different ways you can do it. You could just offer the glow sticks for sale for a certain price, and have all the proceeds going to the cause. But I find another good way to do this is to actually give away the glow sticks for free and just keep a donation jar with you. This way people who might not have money with them can still get glow sticks to use for the vigil, and those that can afford to donate likely will (and most often far more than you would be selling the actual glow stick for). And unlike candles everyone can use them without worrying about fire, hot wax, or other such concerns (this is especially good if parts of the event are being held indoors). The sight of hundreds of people all standing there glowing in silent unity for such a worthy cause is truly inspiring.
The fundraising doesn’t have to be at just Take Back the Night type events however. Another good idea I’ve recently heard of us to use them for awareness and fundraising at any night time event, such as the forth of July or new years eve. All you need to do is to get either ribbons or cards that have the Take Back the Night logo and website printed on them (or your other related charity), and attach these to the glow sticks. Then you can either sell them as before, or just hand them out for free. Hopefully most people who receive them for free would be inclined to later log onto the website and make a donation, or at very least read up on the cause. This also presents the possibility that some victims might be reached through this, hopefully prompting them to log onto the website and get help.
Another possibility for using glow sticks is as an advertisement for a Take Back the Night event. Again just attach a card or ribbon to the glow stick with information and when and where the event will be held. You could hand these out in the evening at the local college campuses, or other places where many people will be. If your event has business sponsors you can also give some to the businesses to hand out to customers (which they will likely appreciate, since it looks good for their business that they are supporting charities) instead of, or in addition to, flyers.
Ultimately the idea of using glow sticks is to get the awareness levels about our cause increased. Fortunately glow sticks are something that often gets people’s attention, so I believe they can be an excellent tool for us to use. They are also something people are willing to pay for, and a little more fun than many of the other alternative fundraising products that are out there. Also, compared to other items such as t-shirts they are cheaper and don’t require such a large original investment. Hopefully this has given you some useful ideas on how to use them at your next local Take Back the Night event.